Expand2Web 016: Why Content Is King!

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Websites with Blogs get 55% more traffic than other websites.

Why? Because websites with blogs get updated more frequently with unique content.

In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how she started out as a writer in 3rd grade. She later went on to become a language arts teacher. Then two years ago she sailed around the world with her family, left her teaching job, and started her own business on the web (using the SmallBiz Theme I?m proud to say!).

Jennifer shares some awesome tips for any business owner or internet marketer in this interview.

In This Podcast You?ll Learn About:

Practical tips about content for your website like:

1. Common mistakes businesses make with their websites that costs them rankings and traffic
2. How people read on the web, and how you can use this to make your content more effective
3. How writing for the web is different than other types of writing
4. Why Content Marketing is the best way to market your business now (and what is Content Marketing anyway? Jennifer has a great definition.)
5. What kind of content should a business put on their website? We share some specific examples in the interview
6. The main place website projects break down, and how to get past it!
7. How to hire a copywriter (including a helpful template you can use to save money)
8. Why WordPress is a great way to go for your business website

Resources Mentioned In This Podcast

Listen to the Podcast about Content Marketing

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Complete Written Transcript of the Podcast

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Source: http://www.expand2web.com/blog/why-content-is-king/

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